The new start-up linked to the short animated films will take care of producing, promoting and marketing accessories for children from the ages of 3-8. The accessories are patented, and they are innovative, ergonomic, and made to strengthen the child’s creativity.

It all starts with a line of backpacks, bags and pencil cases that are both functional and playful. They include removable supports (a sort of blackboard) where children can invent their own stories with the magnetic characters. There are four scenes for four different adventures. They can create infinity of different stories and universes.

The accessories are functional but fun, actual toys made to help all children, boys and girls, express themselves freely. Every day will be like going on a new adventure that is always changing and diverse. All they will need to do to be transported into another world is to put on their backpack, change the cover and the scene and then attach the characters of their story.